The Age Of Mobile Is Here…Are You Ready?
Google’s update for mobile-friendly sites launches tomorrow. If you are just now hearing about it, or have been ignoring all the news over the previous weeks/months, the deadline is here and it’s real....
View ArticleIt’s Time To Up Your Mobile Marketing Game
Today Google launches its update for mobile-friendly websites for their mobile search. So what’s the big deal? Well, with 29% of the U.S. making purchases on mobile devices, projected to reach 33% by...
View ArticleWill Google’s Mobile-Friendly Update Affect AdWords Next?
The dust has settled and people have stopped freaking out, but the next deadline is sure to be right around the corner. Google’s roll out of mobile-friendly update to their organic search results for...
View ArticleHaving A Mobile-Friendly Website Is Now A Requirement
Google is leading the way on requiring websites to be mobile-friendly. Now that the April 21st deadline has come and gone, we should expect the other two major search engines (Bing & Yahoo), to...
View ArticleDoes Traditional Marketing Still Work For Travel?
There was a time when print, radio, TV, and direct mail worked to hook new clients looking to travel, but the internet age has produced more competition and choices. Now prospects are bombarded with...
View ArticleProblems With Mobile Advertising And How To Fix Them
It’s official, mobile device users has passed desktop users. Unfortunately when you compare the conversion rates of desktop, tablet, and mobile, mobile comes dead last. Not good when more eyes are...
View ArticleStrategies To Attract More Customers Via Mobile
Search on mobile devices has surpassed those on desktops, and the trend is likely to continue for the foreseeable future. So if you are not taking mobile seriously, it’s past time for you to do so,...
View ArticleContinuing Engagement In Cross-Channel Travel Marketing
From the time a person gets the idea to travel through to booking the trip, he is going to have multiple touch points with travel suppliers, ads, articles, etc. through the entire conversion process....
View ArticleTips To Improve Conversions Of Mobile Visitors
More consumers own cell phones than toothbrushes (which is shocking!). Here’s some practical advice for improving the conversion rate of visitors looking at your travel business website on their cell...
View ArticleSo Many Channels To Sell Travel Through…Which Is Best?
The expansion of the internet, rise of mobile devices, and introduction of wearable technology have changed the way consumers interact with travel sellers. They have become used to a seamless...
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